MLM Software News!
November 27, 2009
Well it has finally happened. Social Networking Features like Facebook INSIDE your INS MLM Software.
INS MLM Software has now added the ability for you to let your members use Social Networking functionality like; add friends to their group, upload their picture, update their status based on their mood or what they are doing and have it update a newsreel shared by all their friends and team members.
The company controls whether friends must be in a persons downline or can be upline or sideline as well.
Once Friended, just like in Facebook, your members can internally email each other, as well as see the communal newsreel of their groups including recognition entries.
All people your members personally enroll are automatically "friended", and any worth actions like someone sponsoring someone or advancing in the commission plan are announced automatically.
The company has the choice to sensor or force compliance, or let true free words be spoken.
You can control a compliance list of words that will disallow usage of words in status updates and/or email messages, and even replace certain words with other chosen words should you desire. The compliance feature is there to protect your members from cross sponsoring, or general bad mouthing.
You can also put a member on a watch list so that their emails and status updates are either monitored, or even need approval to go live.
The Features took quite some time to build as we really had to dig deep on the thought process of how Facebook type Social Networking features could be abused by your MLM Company Members.
We had to conceive of a plan to add in protection for the MLM Company that owns the MLM Software.
The Social Networking feature set is not an area we jumped into at first. The reasoning being that Social Networking is at complete ODDS with MLM. I know that may sound strange, as Network Marketing is all about Social Networking, but in fact, MLM in Social Networking typically leads to cannibalization of Social Networking Sites due to excessive uncontrolled cross sponsoring.
Until Social Networking became ubiquitous it was better to NOT have Social Networking Functions in MLM Software in order to mitigate the risk of the cross sponsoring.
Now that Facebook and Ning and others are basically ubiquitous the strategy must change.
If you do NOT give such social networking functions within your MLM Software, your members will just go set up the functions they wish to have on another medium like Ning or Facebook that you can not control.
We believe it has now become better to offer enough Social Networking features that your members do NOT feel the need to go to a 3rd party Social Networking platform you can not control.
Members in one company will actually pretend to be a member of another company to get into the Facebook and social networking sites used by teams for communications, in order to launch devastating cross sponsoring pitches once they become established members in those outside sites.
Facebook has a HUGE problem at the moment they are desperately trying to find a solution to, that is that the MLM world is turning regular people off of Facebook due to using it as a prospecting tool in an unethical manner.
Our Social Networking feature set is to help you get the best of both worlds and to not only offer your members a more fun back office, but also allow you to let them know that the environment will be safe, and they do not kneed to worry about their teams being disrupted by a few bad apples.
