|
We now try to focus the keywords into a top 20 that we really want to go
after in our site. As a result,
we eliminate the words that are not such a good targeting match for us.
We keep records of all lists as once our site copy is done,
we can write pages specifically for the pay per click search engines.
| small business system |
internet consulting |
internet marketing consultant |
| cost of web site |
web site registration |
web site maintenance |
| e business system |
web developer |
web site management |
| ebusiness roi |
web site optimization |
web site advertising |
| strategy internet |
web site submission |
web site developer |
| internet and marketing and strategy |
web site development |
web site positioning |
| intranet roi |
web promotion |
web site traffic |
| improve web site roi |
web development |
internet consulting |
| integrated business system |
web site |
web site traffic |
| internet strategy and not xxx |
web site design |
web developer |
| web site design cost |
internet marketing strategy |
web site optimization |
| web site development cost |
business web site |
web site development |
| marketing strategy internet |
web site statistics |
web site positioning |
| internet strategy consulting |
small business consulting |
consultant |
| internet business strategy |
ecommerce consulting |
web promotion |
| web site cost |
ebusiness consulting |
web site advertising |
| e business consultant |
e commerce consulting |
web development |
| internet marketing consulting |
small business consultant |
web site developer |
| e business consulting |
ebusiness consultant |
internet strategy |
| e commerce consultant |
web promotion consulting |
consulting company |
| online consulting |
web site consulting |
strategy consulting |
| web consultant |
search engine consulting |
web consulting |
| ecommerce consultant |
consulting services |
internet consultant |
We were still left with over 60 keyword phrases. Now we want to pick
the most searched phrases to use as our keywords in the "Free" search
Engines, and we will use a different strategy for the Pay Per click search
engines based more on traffic wanted and budget.
By using Goto.com's search suggestion tool, we were able to determine the
most searched keywords. We have added them to the list below along with
how many goto searches happened on that keyword, and the bid for 1st place, 3rd
place and minimum last place on page one. We are really trying to target
the consulting world, and avoid all the Internet promotion schemes so we have
taken out some of the more popular keywords as getting a ranking on any of those
would be very difficult and time consuming. We prefer a pay per click
strategy extremely targeted to the people looking for consulting.
OUr chosen 22 keywords for the FREE search engines and to optimize our main
index page to are:
| improve web site roi |
40 |
0.01 |
0.01 |
0.01 |
| internet strategy consulting |
79 |
0.01 |
0.01 |
0.01 |
| internet business strategy |
130 |
0.11 |
0.02 |
0.01 |
| internet marketing consulting |
266 |
0.02 |
0.02 |
0.01 |
| e business consulting |
285 |
0.01 |
0.01 |
0.01 |
| online consulting |
300 |
0.01 |
0.01 |
0.01 |
| web consultant |
331 |
0.02 |
0.01 |
0.01 |
| web site consulting |
454 |
0.01 |
0.01 |
0.01 |
| small business consulting |
642 |
0.01 |
0.01 |
0.01 |
| ebusiness consulting |
814 |
0.02 |
0.01 |
0.01 |
| consulting company |
902 |
0.01 |
0.01 |
0.01 |
| strategy consulting |
1004 |
0.01 |
0.01 |
0.01 |
| web consulting |
1019 |
0.02 |
0.01 |
0.01 |
| internet consultant |
1067 |
0.01 |
0.01 |
0.01 |
| consulting services |
1096 |
0.01 |
0.01 |
0.01 |
| internet marketing strategy |
1675 |
0.15 |
0.15 |
0.01 |
| business web site |
1704 |
0.06 |
0.03 |
0.01 |
| internet marketing consultant |
1878 |
0.16 |
0.03 |
0.01 |
| web site maintenance |
2025 |
0.01 |
0.01 |
0.01 |
| web site management |
2145 |
0.01 |
0.01 |
0.01 |
| internet consulting |
3583 |
0.02 |
0.02 |
0.01 |
| web site optimization |
6166 |
0.1 |
0.04 |
0.01 |
Now, we believe in targeting your audience.
You don't need all the customers, just the ones interested in your product
or service. We went heavy on the consulting word, as we think
it will turn off a lot of the tire kickers
as they will think we are too expensive.
This is what we want.
We would rather 200 people visit our website,
and 198 sign up for our newsletter and 50% buy our product,
than 50,000 people visit our website and only get 198 to sign up
for our newsletter and 100 to buy our product.
In the pay per click search engines you can highly target your traffic,
and pick your placement based upon your bid.
|
