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The next step includes a few calculations to help you determine which
keywords will be the best for you. There are two things you are looking
for. The best keywords to get based on a Free or Non per click search
engine, and also the best for the per click search engines.
The calculations you will do are to find the percentage difference between
the top and bottom bids. then you multiply that by the # of searches done
for this word. When you sort this list from smallest number to biggest
number, you come up with a list. You can then take the top 20 on the list
as your non pay per click keyword list. Then you remove the monthly
totals that are out of your budget at 5% as well as any aberrations based on
your research like the previous tutorials asterisked terms.
The following list is what we are left with in Diamondrain's tutorial.
| Word |
Rank |
# searched |
top bid |
to make 40th bid |
monthly cost if 5% clicked through top bid |
monthly cost if 5% clicked through bottom bid |
% difference between the bids |
%diff x #search |
| diamondrain |
|
1 |
$0.01 |
$0.01 |
$1.00 |
$0.00 |
100% |
1 |
| immune enhancer |
|
1 |
$0.01 |
$0.01 |
$1.00 |
$0.00 |
100% |
1 |
| side business |
|
45 |
$0.02 |
$0.01 |
$0.05 |
$0.02 |
200% |
90 |
| royal numico |
|
116 |
$0.01 |
$0.01 |
$1.00 |
$0.06 |
100% |
116 |
| multiple income streams |
|
112 |
0.05 |
0.01 |
$0.28 |
$0.06 |
500% |
560 |
| preventative medicine |
|
157 |
$0.25 |
$0.01 |
$1.96 |
$0.08 |
2500% |
3925 |
| anti wrinkle |
|
220 |
$0.32 |
$0.01 |
$3.52 |
$0.11 |
3200% |
7040 |
| centrum |
|
1718 |
$0.05 |
$0.01 |
$4.30 |
$0.86 |
500% |
8590 |
| moonlighting |
|
885 |
0.1 |
0.01 |
$4.43 |
$0.44 |
1000% |
8850 |
| second income |
|
221 |
$0.45 |
$0.01 |
$4.97 |
$0.11 |
4500% |
9945 |
| cardiac |
|
1842 |
$0.06 |
$0.01 |
$5.53 |
$0.92 |
600% |
11052 |
| personal care |
|
1384 |
$0.39 |
$0.02 |
$26.99 |
$1.38 |
1950% |
26988 |
| cleanse |
|
1539 |
$0.18 |
$0.01 |
$13.85 |
$0.77 |
1800% |
27702 |
| rexall |
|
1760 |
$0.17 |
$0.01 |
$14.96 |
$0.88 |
1700% |
29920 |
| alternative health |
|
3591 |
$0.64 |
$0.07 |
$114.91 |
$12.57 |
914% |
32832 |
| weight loss pill |
|
4689 |
0.61 |
0.07 |
$143.01 |
$16.41 |
871% |
40861 |
| supplements |
|
12019 |
$0.64 |
$0.17 |
$384.61 |
$102.16 |
376% |
45248 |
| weight loss diet |
|
14099 |
0.51 |
0.12 |
$359.52 |
$84.59 |
425% |
59921 |
| vitamin and mineral |
|
2731 |
0.45 |
0.02 |
$61.45 |
$2.73 |
2250% |
61448 |
| food nutrition |
|
4809 |
0.27 |
0.02 |
$64.92 |
$4.81 |
1350% |
64922 |
| antioxidant |
|
6334 |
$0.84 |
$0.07 |
$266.03 |
$22.17 |
1200% |
76008 |
| sport nutrition |
|
5628 |
0.65 |
0.04 |
$182.91 |
$11.26 |
1625% |
91455 |
| **st john wort |
|
11473 |
$0.36 |
$0.03 |
$206.51 |
$17.21 |
1200% |
137676 |
| diet pill |
|
26810 |
0.81 |
0.15 |
$1,085.81 |
$201.08 |
540% |
144774 |
| home networking |
|
9872 |
0.17 |
0.01 |
$83.91 |
$4.94 |
1700% |
167824 |
| dietary supplements |
|
6782 |
0.75 |
0.03 |
$254.33 |
$10.17 |
2500% |
169550 |
****
compensation |
|
5131 |
$0.40 |
$0.01 |
$102.62 |
$2.57 |
4000% |
205240 |
| *lifestyle |
|
11287 |
$0.19 |
$0.01 |
$107.23 |
$5.64 |
1900% |
214453 |
| ***minerals |
|
16122 |
$0.42 |
$0.03 |
$338.56 |
$24.18 |
1400% |
225708 |
| wellness |
|
8024 |
$0.69 |
$0.02 |
$276.83 |
$8.02 |
3450% |
276828 |
| immune system |
|
8251 |
$0.68 |
$0.02 |
$280.53 |
$8.25 |
3400% |
280534 |
| retirement |
|
17443 |
$0.59 |
$0.03 |
$514.57 |
$26.16 |
1967% |
343046 |
| nutrition |
|
173242 |
$0.52 |
$0.16 |
$4,504.29 |
$1,385.94 |
325% |
563037 |
*****
networking |
|
27010 |
$1.70 |
$0.05 |
$2,295.85 |
$67.53 |
3400% |
918340 |
| heart disease |
|
23106 |
$0.40 |
$0.01 |
$462.12 |
$11.55 |
4000% |
924240 |
| prostate cancer |
|
32054 |
$0.58 |
$0.02 |
$929.57 |
$32.05 |
2900% |
929566 |
| diet |
|
205353 |
$0.91 |
$0.17 |
$9,343.56 |
$1,745.50 |
535% |
1099243 |
| weight loss |
|
361552 |
$1.07 |
$0.29 |
$19,343.03 |
$5,242.50 |
369% |
1334002 |
| health |
|
1074226 |
$0.55 |
$0.21 |
$29,541.22 |
$11,279.37 |
262% |
2813449 |
Then we just mark the appropriate words with a P if they are ok for the pay
per click engine and a y if they are ok for the free engine.
| |
|
Word |
R
a
n
k |
# searched |
top bid |
to make 40th bid |
monthly cost if 5% clicked through top bid |
monthly cost if 5% clicked through bottom bid |
% difference between the bids |
%diff x #search |
| |
|
diamondrain |
|
1 |
$0.01 |
$0.01 |
$1.00 |
$0.00 |
100% |
1 |
| |
|
immune enhancer |
|
1 |
$0.01 |
$0.01 |
$1.00 |
$0.00 |
100% |
1 |
| |
|
side business |
|
45 |
$0.02 |
$0.01 |
$0.05 |
$0.02 |
200% |
90 |
| |
|
royal numico |
|
116 |
$0.01 |
$0.01 |
$1.00 |
$0.06 |
100% |
116 |
| |
|
multiple income streams |
|
112 |
0.05 |
0.01 |
$0.28 |
$0.06 |
500% |
560 |
| |
|
preventative medicine |
|
157 |
$0.25 |
$0.01 |
$1.96 |
$0.08 |
2500% |
3925 |
| |
|
anti wrinkle |
|
220 |
$0.32 |
$0.01 |
$3.52 |
$0.11 |
3200% |
7040 |
| |
|
centrum |
|
1718 |
$0.05 |
$0.01 |
$4.30 |
$0.86 |
500% |
8590 |
| |
|
moonlighting |
|
885 |
0.1 |
0.01 |
$4.43 |
$0.44 |
1000% |
8850 |
| |
|
second income |
|
221 |
$0.45 |
$0.01 |
$4.97 |
$0.11 |
4500% |
9945 |
| |
|
cardiac |
|
1842 |
$0.06 |
$0.01 |
$5.53 |
$0.92 |
600% |
11052 |
| |
|
personal care |
|
1384 |
$0.39 |
$0.02 |
$26.99 |
$1.38 |
1950% |
26988 |
| |
|
cleanse |
|
1539 |
$0.18 |
$0.01 |
$13.85 |
$0.77 |
1800% |
27702 |
| |
|
rexall |
|
1760 |
$0.17 |
$0.01 |
$14.96 |
$0.88 |
1700% |
29920 |
| |
|
alternative health |
|
3591 |
$0.64 |
$0.07 |
$114.91 |
$12.57 |
914% |
32832 |
| y |
|
weight loss pill |
|
4689 |
0.61 |
0.07 |
$143.01 |
$16.41 |
871% |
40861 |
| y |
|
supplements |
|
12019 |
$0.64 |
$0.17 |
$384.61 |
$102.16 |
376% |
45248 |
| y |
|
weight loss diet |
|
14099 |
0.51 |
0.12 |
$359.52 |
$84.59 |
425% |
59921 |
| y |
|
vitamin and mineral |
|
2731 |
0.45 |
0.02 |
$61.45 |
$2.73 |
2250% |
61448 |
| y |
|
food nutrition |
|
4809 |
0.27 |
0.02 |
$64.92 |
$4.81 |
1350% |
64922 |
| y |
|
antioxidant |
|
6334 |
$0.84 |
$0.07 |
$266.03 |
$22.17 |
1200% |
76008 |
| y |
|
sport nutrition |
|
5628 |
0.65 |
0.04 |
$182.91 |
$11.26 |
1625% |
91455 |
| y |
p |
**st john wort |
|
11473 |
$0.36 |
$0.03 |
$206.51 |
$17.21 |
1200% |
137676 |
| y |
|
diet pill |
|
26810 |
0.81 |
0.15 |
$1,085.81 |
$201.08 |
540% |
144774 |
| y |
p |
home networking |
|
9872 |
0.17 |
0.01 |
$83.91 |
$4.94 |
1700% |
167824 |
| y |
p |
dietary supplements |
|
6782 |
0.75 |
0.03 |
$254.33 |
$10.17 |
2500% |
169550 |
| |
p |
****
compensation |
|
5131 |
$0.40 |
$0.01 |
$102.62 |
$2.57 |
4000% |
205240 |
| |
|
*lifestyle |
|
11287 |
$0.19 |
$0.01 |
$107.23 |
$5.64 |
1900% |
214453 |
| |
|
***minerals |
|
16122 |
$0.42 |
$0.03 |
$338.56 |
$24.18 |
1400% |
225708 |
| y |
p |
wellness |
|
8024 |
$0.69 |
$0.02 |
$276.83 |
$8.02 |
3450% |
276828 |
| y |
p |
immune system |
|
8251 |
$0.68 |
$0.02 |
$280.53 |
$8.25 |
3400% |
280534 |
| y |
p |
retirement |
|
17443 |
$0.59 |
$0.03 |
$514.57 |
$26.16 |
1967% |
343046 |
| y |
|
nutrition |
|
173242 |
$0.52 |
$0.16 |
$4,504.29 |
$1,385.94 |
325% |
563037 |
| |
|
*****
networking |
|
27010 |
$1.70 |
$0.05 |
$2,295.85 |
$67.53 |
3400% |
918340 |
| y |
p |
heart disease |
|
23106 |
$0.40 |
$0.01 |
$462.12 |
$11.55 |
4000% |
924240 |
| y |
p |
prostate cancer |
|
32054 |
$0.58 |
$0.02 |
$929.57 |
$32.05 |
2900% |
929566 |
| y |
|
diet |
|
205353 |
$0.91 |
$0.17 |
$9,343.56 |
$1,745.50 |
535% |
1099243 |
| y |
|
weight loss |
|
361552 |
$1.07 |
$0.29 |
$19,343.03 |
$5,242.50 |
369% |
1334002 |
| y |
|
health |
|
1074226 |
$0.55 |
$0.21 |
$29,541.22 |
$11,279.37 |
262% |
2813449 |
Then this generates our two lists of keywords that follow.
Pay per click list
prostate cancer, heart disease, retirement, immune system, wellness,
compensation, dietary supplements, home networking, st john wort,
side
business,royal numico
We include the ones in red because a top position is only .01 per click and
although search volumes were low, we secure this as a premium listing getting us
into a bunch of other search directories for free as a result. Good value
for our money!!
Non Pay per click list.
health, weight loss, diet, prostate cancer, heart disease, nutrition,
retirement, immune system, wellness, compensation, dietary supplements, home
networking, diet pill, st john wort, sport nutrition, antioxidant, food
nutrition, vitamin and mineral, weight loss diet, supplements,
weight loss pill
We have purposely left the words written in all lower case, as the above
lists can be used as is for our keyword metatags.
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